Pay per Click

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Search Engine Marketing or Pay per Click (PPC) advertising involves running paid campaigns within the leading search engines (Google, Yahoo! and Bing). Running PPC campaigns can generate excellent return on your investment as this form of promotion is advertising to an audience already searching for your products or services. PPC links display above and next to organic search results, providing you with targeted reach and prominent positioning.

PPC providers (Google AdWords, Yahoo! Search Marketing and Microsoft AdCentre) allow you to set your own budgets and target according to keywords, geographical location and language. Furthermore, you are only charged when a visitor clicks your ad - not just when it is displayed in Google, Yahoo! or Bing. This provides a direct measure of click throughs and success of a campaign.